Paul Vivas
Strategy
00
WhatsApp
[01] · Available for new clients · Philippines

Your ads should work harder than you do.

Meta Ads strategy, media buying, and creative production for Philippine brands. One retainer, everything handled. You run the business. I run the numbers.

Start a project → Selected work
0+
Years in paid ads
0+
Clients served
0+
Creatives produced
₱0M+
Client sales generated
Scroll
[02] Selected work / 2023 — 2026

Results that close deals,
not just reports.

Real campaigns. Real numbers. No inflated metrics.

01
Real Estate · Lead Generation

Novus Prime Residences

One campaign. One month. One lead that became a closed deal. Running a precision-targeted Meta Ads campaign for a Crown Asia condominium project in Dasmariñas, Cavite, I spent ₱12,000 and generated a single high-intent inquiry that converted into a ₱7.4 million unit sale. That is not volume. That is the right person, at the right time, with the right message.

Novus Prime video ad — inflation angleVideo ad · 01
Novus Prime video ad — hidden gem angleVideo ad · 02
₱12,000
Total ad spend
₱7.4M
Unit sale closed
616x
Return on ad spend
30 days
Campaign duration
02
Building Materials · Lead Gen + Awareness

Sturdyman

A roofing and building materials supplier with no prior digital presence. I built the entire Meta Ads system from zero, covering audience research, creative production, campaign structure, and monthly reporting. The work spanned both retail buyers and contractor partners across more than three years of continuous engagement. Creatives rotated regularly to prevent fatigue and sustain lead quality.

Sturdyman pain-solution ad creative
Sturdyman spandrel product hero ad
Sturdyman web deck series ad
3+ yrs
Ongoing engagement
100+
Creatives produced
B2B + B2C
Dual audience targeting
Full system
Built from scratch
03
E-commerce · COD · Direct Response

Philippine E-commerce Brands

Managed Meta Ads for multiple COD e-commerce brands across health, wellness, and consumer goods categories. Direct response campaigns built around strong hooks, offer-led creative, and aggressive angle testing. Campaigns optimized for purchase events with CPAs kept below industry benchmarks. Product categories included cat supplements, wellness coffee, home appliances, candles, and general merchandise.

₱10M+
Total sales generated
COD
Cash on delivery model
Multi-brand
Health · Wellness · General
Hooks + UGC
Creative strategy
Nekora cat supplement product adNekora
Feline Boost Lab product adFeline Boost Lab
Fixora power washer product adFixora
Vela Perla candle product adVela Perla Co.
Vesense slim and glow coffee product adVesense
[03] The exhibition

Walk through the work.

Scroll to move through · Click any piece to zoom 01 / 12
[04] Static creatives / Full archive
[05] Screening room

Motion that sells.

Printing Brigade brand film poster
Featured — Brand film
Printing Brigade AVP
Real estate video ads
Brand films & AVPs
[06] Selected clients

Brands in orbit.

Move your cursor · The brands react
[07] Creative philosophy
Creative wins the auction. Strategy wins the month. Discipline wins the year. I don't guess. I test, measure, and scale what the data earns.
Paul Vivas · Meta Ads & Creative Strategy
[08] Tools & skills

The full stack behind
every campaign.

Media Buying

Campaign architecture, testing frameworks, and scaling decisions grounded in data, not vibes.

Meta Ads ManagerCBO / ABO structuresA/B testingPixel & CAPIAudience researchBudget scaling

Creative Production

Hooks, angles, and formats built around your offer and your customer, never a template.

Canva ProVideo editingUGC scriptingDirect response copyHook writingStatic & motion design

Strategy & Reporting

Plain-language reporting and funnel thinking that connects ad spend to actual revenue.

Weekly reportsKPI dashboardsFunnel designMessenger funnelsCOD e-commerceLead generation
[09] Client feedback

Straight from the people
paying for it.

12 client notes · drag or browse
★★★★★

"Paul does not just run ads. He understands the business. He built our entire digital presence from nothing and kept generating leads consistently. Our sales team always had people to follow up with."

JE
John Efondo
Owner, Sturdyman
★★★★★

"We needed someone who could move fast and produce quality output. Paul handled our ads and creative simultaneously, and the results spoke for themselves. One solid lead turned into a deal we are still celebrating."

SR
Stephen Reyes
Owner, Printing Brigade
★★★★★

"Running e-commerce in the Philippines is competitive. Paul knows the COD market, he knows how to write hooks that convert, and his creative output is fast. He is not guessing. He tests and scales what works."

CE
Clyde Eigenman
E-commerce Brand Owner
★★★★★

"Sobrang laking tulong ni Paul sa brand namin. Dati nag-boost post lang kami tapos wala namang nangyayari. Nung siya na humawak, may structure na, may testing, at kita mo talaga sa numbers yung improvement. Hindi ka niya bobolahin sa report."

MS
Maricel Santos
Founder, Lumière Skin Lab
★★★★★

"Honestly nag-doubt ako nung una, ang dami ko nang nakatrabahong 'ads expert' na puro promise. Si Paul iba. Sinabi niya agad kung ano ang realistic. Second month pa lang may seryosong inquiries na, at may nag-close pa."

JA
Jerome Aquino
Property Consultant, Cavite
★★★★★

"Fast siya gumawa ng creatives, hindi mo na kailangang i-follow up. Pag may hindi gumagana, siya pa mismo ang magsasabing i-pull out na natin. Yung transparency na yun ang hindi ko nakita sa iba."

KU
Katrina Uy
Owner, Fixora Home Supplies
★★★★★

"Kahit maliit yung budget namin as a food business, alam niya paano i-stretch. May mga araw na sold out kami dahil sa isang video ad lang. Solid recommendation from me."

PR
Paolo Ramirez
Owner, Hungry Patsy
★★★★★

"Three months in at consistent yung CPA namin below target. Si Paul din ang nag-ayos ng hooks at UGC scripts namin. Ang sarap katrabaho kasi deretsahan — walang paligoy-ligoy pag may problema, may solusyon agad."

DM
Divine Mercado
COD Brand Owner
★★★★★

"Hindi kami techy na tao dito sa construction, pero pinaintindi niya lahat in plain terms. Weekly may report, may recommendation. Parang may in-house marketing team ka na, sa presyo ng isang tao."

RO
Randel Ocampo
GM, Akay Builders
★★★★★

"Na-hit namin yung target CPA within six weeks. Yung creative testing niya hindi puro gut feel — may framework. Kada linggo alam ko kung saan napupunta yung budget at bakit."

BL
Bianca Lim
Founder, Wellness Coffee Brand
★★★★★

"40+ member sign-ups sa first month ng ads namin. Grabe. Akala ko dati sapat na yung mag-post sa page — yun pala may science talaga sa targeting at creative."

CV
Carlo Villanueva
Gym Owner, Cavite
★★★★★

"Super smooth makatrabaho. May report, may explanation, may next steps. Hindi ka iiwan sa ere pag may tanong ka."

MV
Mae Villareal
Online Boutique Owner
[10] Investment

Clear pricing.
No hidden fees.

Three tiers based on scope. All include campaign management and creative production. Final pricing depends on your ad spend, number of products, and campaign complexity.

Starter
₱25,000 / month
Approx. $430 USD · Varies by scope
  • 1 campaign, up to 4 ad sets
  • 8 creatives per month
  • Ad copy and hooks included
  • Weekly performance report
  • 1 revision round per creative
  • WhatsApp access for updates
Get started
Most popular
Growth
₱45,000 / month
Approx. $775 USD · Varies by scope
  • 2 to 3 campaigns, full structure
  • 16 creatives per month
  • Video editing included
  • Weekly reports plus bi-weekly calls
  • Monthly campaign audit
  • Priority WhatsApp response
Get started →
Performance
Custom
For serious ad budgets · Let's talk
  • Multi-product or multi-brand
  • Performance-based retainer option
  • Dedicated strategy sessions
  • Full creative suite, no cap
  • Weekly one-on-one calls
  • Priority turnaround on all work
Let's talk scope

All plans require a minimum 3-month engagement. Ads need time to optimize. Anyone promising results in week one is lying to you.

[11] Frequently asked

Answers up front.

The first 7 days are data collection. By day 14 you will see which audiences and creatives are performing. Real scalable results typically appear between weeks 4 and 8. If someone guarantees results in the first week, walk away.

No. You maintain full control of your own Meta Ads account and billing. My retainer covers the strategy, creative, and management. Your ad budget is paid directly to Meta. Never give anyone else control of your ad account.

E-commerce and COD brands, real estate, construction and building materials, local services, health and wellness, food, and printing. If you sell something people want and you have a working offer, I can run ads for it.

Yes, 3 months minimum. Not to lock you in, but because Meta Ads genuinely need time to learn and compound. The first month builds the foundation. The second optimizes. The third is where you see the real picture.

For e-commerce and COD, a minimum of ₱15,000 per month in ad spend. For lead generation such as real estate and services, ₱10,000 per month can work depending on the target area. Below these amounts the data takes too long to accumulate and optimization becomes guesswork.

Yes. Message me on WhatsApp and tell me your industry. I will walk you through the most relevant campaign results for your specific type of business. Some results cannot be published publicly due to client confidentiality.

[12] Contact

Let's talk.

Message me on WhatsApp or email — whichever is easier. I take on a limited number of clients each month.

Email first · Fastest response

Message me on WhatsApp or email

Email is the best way to reach me. Send your monthly ad budget and a brief description of your business — that is all I need to tell you if I can help. WhatsApp works too if you prefer chat.

Manila · --:-- · Usually replies same day
pauljoshuavivas@gmail.com → or chat on WhatsApp
Prefer to write it out

Send a short briefing

Tell me about your business and what you are hoping to achieve. Everything routes straight to my WhatsApp.

Make your ads
work harder.

One message is all it takes to find out what your account is actually capable of.

Email me — pauljoshuavivas@gmail.com →